Impact Launches PlanLab News To Maximize Client Investment In PlanLab

Posted on: February 3rd, 2009

“A source of timely news, sales tips and product information for individuals serving the financial services industry”

CHARLOTTE – (November 21, 2008) – Impact Technologies Group, Inc. (Impact), a trusted innovator of financial software solutions and services, announced it has launched PlanLab® News (http://news.planlab.us/ ) an online news site dedicated to timely articles, sales tips, and product information for the financial services industry. Users of PlanLab, Impact’s financial analysis platform, will find this site especially useful since many articles provide answers to questions clients are asking today, and show how to address each topic using the tools within PlanLab. 

Impact’s featured author of PlanLab News is Maxey Sanderson, VP of Product Development, an insurance specialist with almost 40 years of experience in insurance and financial planning. He shares a unique perspective with PlanLab users having served in the field and in various home offices. Sanderson, a double major in Mathematics and Economics at the University of North Carolina at Chapel Hill, became a Chartered Life Underwriter (CLU) in 1975, Fellow Life Management Institute (FLMI) in 1977, and a Chartered Financial Consultant (ChFC) in 1989.

“Advisors understand and remember how to use financial tools when they understand how it illustrates various effects on people,” according to Sanderson. “When applications can be associated with clients and prospects, it makes learning the technique valuable. If the technique has value for the advisor, it is remembered and applied. It’s easy to remember and apply valuable ideas and techniques. The main purpose of PlanLab News is to show how ideas and techniques within PlanLab can be applied in real life situations.”

PlanLab News positions Impact to better serve its marketplace by lowering training costs, producing greater service efficiencies, and creating more opportunities for advisors to drive new revenue.

About Impact Technologies Group, Inc.

For over 27 years, Impact Technologies Group, Inc. has been a trusted innovator of financial software solutions and services to the financial services industry. By positioning psychology and domain knowledge at the forefront of our approach, Impact helps financial representatives strengthen and enhance their sales process while achieving business success through innovative design and application of cutting-edge technology. Impact is a Gold Certified Partner of Microsoft.